Generate Custom Collateral that Wins

Material Builder

Auto-generate premier sales collateral for each deal, updating in real-time with prospect data and account insights. From post-demo emails to CRO briefs, your materials transform into smart documents that help seal deals.

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001
Dynamic Collateral That Works Around the Clock

Create live-updating collateral that captures every conversation detail and automatically adjusts messaging to maintain deal momentum at every stage.

002
Playbooks That Adapt to Every Curveball

Deploy live-updating collateral – deal briefs, messaging frameworks, MEDDICC – that send the right messages and data to influence the conversations that matter.

003
Making Every Conversation Count

Integrated transcripts unlock context-aware automation that fuels your sales engine.

Target Better. Sell Smarter. Win More.

BEFORE WINRATE
22
%

WIN RATE (Industry Average)

vs
AFTER WINRATE
44
%

when working ICP with custom sales materials

Tailored Account Collateral & Living Docs

Keep deals moving with dynamic, live-updating content that evolves after every touchpoint. Proposals, business cases, executive summaries, and follow-ups stay current and personalized to maintain momentum.

  • Collateral updates with each interaction
  • Live docs reflect real-time deal status
  • Personalized materials that adapt continuously
material builder accounts

Smart Strategy Generation & Playbook Execution

Strategic playbooks build themselves as you work deals. Objection-handling frameworks, competitive guides, and deal strategies are all instantly informed by your conversations.

  • Deal-specific materials generate from conversations automatically
  • Business cases and proposals build themselves
  • Everything updates as your sales process unfolds
material builder Info
material builder knowledgebase

Integrated Transcripts & Context-Aware Automation

Skip the call playback and manual document building. AI transcripts automatically update your collateral and keep everything prospect-ready without the busywork.

  • Sales materials updated automatically from call insights
  • Prospect-ready collateral without manual work
  • Everything stays current across deals and touchpoints
material builder sync
Ready to Accelerate Through the Finish Line?

Ready to Accelerate Through the Finish Line?

Give us your sales materials, and we’ll make them living, breathing documents that automatically update for your deal. Join sales teams using Winrate to transform static collateral into revenue-driving tools.

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FAQ

What can I build with this tool?

Any sales material—executive summaries, proposals, qualification checklists, methodology analysis, customer success hand-offs, and more. Ideal for any templated step (internal or customer-facing) that needs a first draft.

Can I upload internal materials into Winrate?

Yes. Upload your own examples, and Winrate will turn them into agentic templates for one-click customized drafts.

How do I access the Materials Builder?

Right inside Winrate, Slack, or your CRM—instantly generate ready-to-use first drafts.

What do top sellers create with it?

High-impact, highly tailored materials that impress prospects and speed up deal cycles—built automatically so sellers can focus on selling.